24th February 2014
Initial Class
Understand l Ideate
We got into groups and brainstormed various activities and destinations in Wellington that we could use to fulfill the brief. Considering the cultural and social demographics and target audience to come up with one umbrella activity and three different destinations under that activity that we could pursue for independent study.
We also received the brief and quickly went over it to cover any questions in class aiming to properly go over it at home. For independent study I continued to narrow down my chosen destinations of Dessert Restaurants, researching to come up with the three locations their point of difference and adjectives.
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