Rationale
Define l Understand l Critique
I decided to base my brochure on ice cream shops as coming from a small town I wasn't used to the amount of choice offered in Wellington. I wanted to work with the atmosphere of the three sites; aiming at specific audiences whilst still aiming the overall booklet at families. As this was families with children I wanted to make it bright and colourful to attract the childrens eyes, I developed the idea of using CMYK colours so the printing would ensure the colours popped as they were made from one sole colour pigment. I also used the simple child friendly graphics and handwritten text to achieve a storybook idea linking in with the kids activity page. During this project I learnt for future projects I should focus on recording my development, forgetting to record my process I ended up with a design different to how I started and no path to how I got there.
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